A website is an essay

This new ebook-esque Gameboy-cartridge playin’ synthesizer called Analogue Pocket looks nifty. I like the design of the site here because it squares up neatly with my theory that the best websites are in fact secret essays. And I also reckon that thinking about a website like an essay is helpful because then we can start to push back against certain trends or requirements of modern web design.

This reminds me of Panic’s PlayDate console that they announced not so long ago, not only because the design aesthetics for the hardware are a bit similar but also since the website is an essay! I wonder if I should make a collection of these sorts of sites for future reference. Buttondown is one such website that I think about often.